How to boost engagement with targeted notifications

In any business, keeping customers coming back is key. But with fluctuating demand, re-engaging your audience at the right time is essential. That's why we're excited to introduce our new targeted notifications feature that will help you to reach the right members with the right message, at the right time. 

Here’s how different industries can use this feature to manage peaks and lows, increase retention, and drive more revenue:

Hospitality: Fill the gaps between peaks and lows

Restaurants, bars, and cafes often face busy weekends with quiet weekdays. With targeted notifications, you can balance these ups and downs:

Example Notifications:

• "🎉 20% off your meal this Monday! Book now and avoid the weekend crowds."

• "🥂 Free dessert on Tuesday nights for loyalty members. See you then!"

• "🍕 Miss us? Come back this week and earn double points!"

Benefits:

• Fill empty tables on slow days.

• Keep loyal guests coming back regularly.

• Maximize revenue across the entire week.

Why it matters:
In the hospitality industry, customer retention is a real challenge. In fact, the hospitality, travel, and restaurant sectors have an average customer retention rate of just 55%. This shows how crucial loyalty programs and targeted offers are to keep guests coming back.
🔗 Source

🔗 Learn more about loyalty in the Hospitality industry

Pay-to-Play sports: fill the quiet hours

For pay-to-play sports like padel, tennis, or indoor football, weekends and evenings are usually packed, but weekday afternoons? Not so much. With targeted notifications, you can easily boost bookings during those slow periods.

Example Notifications:

• "🎾 30% off your padel court booking this Monday from 12-4 PM!"

• "🔥 Midweek deal: Play on Tuesday and get a free drink after your match."

• "💥 Book a morning session this week and earn double loyalty points!"

Benefits:

• Fill empty slots during low-demand hours.

• Increase revenue without discounting peak times.

• Keep casual players coming back more often.

Why it matters:
Today’s players expect more than just a court—they want a personalized experience. Research shows that 21% of sports customers specifically look for tailored, personalized communication and offers, which makes targeted notifications a perfect tool for engagement.
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🔗 Learn more about loyalty in the Sports industry

Skin Clinics: Stay top of mind between appointments

Many clinics experience long gaps between treatments. Use notifications to remind clients to book their next visit or promote special offers.

Example Notifications:

• "🌟 Time for your next glow-up! Book your facial today."

• "💼 New client package: Save 15% when you book this month."

• "🧴 We miss you! Come back for a skincare check-up and earn bonus points."

Benefits:

• Increase repeat bookings.

• Boost product sales.

• Improve customer loyalty.

Why it matters:
Appointment no-shows or long gaps between visits can hurt business. Studies have shown that automated reminders can increase attendance rates by up to 30%, which is exactly what personalized notifications can help you achieve.
🔗 Source

🔗 Learn more about loyalty in the Beauty & Wellness industry

Take full control with the Authic dashboard

With our powerful dashboard, you can decide exactly who receives your notifications. Choose from:

• All Members: Great for big updates, seasonal offers, or event invitations.

• High Point Members: Reach your top 10% of users with VIP rewards or exclusive perks.
  Example: “🥂 Invite-only tasting event just for our top members!”

• Inactive Users: Win back customers who haven’t visited in the past two months.
  Example: “We miss you! Come back this week for a free coffee.”

• New Members: Welcome recent joiners and guide them through the loyalty program.
  Example: “Welcome aboard! Unlock your first reward by checking in this week.”

• Individual Members: Send personalized messages for birthdays, anniversaries, or custom follow-ups.
  Example: “Happy Birthday, Sarah! Celebrate with a free dessert on us.”

Track your success and grow

Our dashboard doesn’t just send notifications, it helps you measure the results:

• See how often customers return.

• Track which offers drive the most visits.

• Monitor the performance of your loyalty program.

• Identify your most active (and inactive) members.

Curious how Authic can help your business grow? Book a free demo here: LINK