Pickleball is growing faster than ever in the US

Pickleball has rapidly ascended as America's fastest-growing sport. In 2024, participation reached 19.8 million players, marking a 45.8% increase from the previous year and a staggering 311% growth over three years. This surge spans all age groups, with the 25–34 demographic leading at 2.3 million participants.
Source: Pickleball Athletic ClubSports & Sports and Fitness Industry Association

Challenges pickleball clubs are facing

Despite this explosive growth, many pickleball clubs encounter challenges:

• Member retention: Acquiring new members is costlier than retaining existing ones. Loyal members tend to participate more and refer others.

• Engagement: Keeping members engaged requires more than just providing courts; it demands a sense of community and recognition.

• Operational efficiency: Managing bookings, tracking participation, and rewarding members can be resource-intensive without the right tools.

Introducing our white-label loyalty app for pickleball clubs

To address these challenges, we've launched a customizable loyalty app tailored for pickleball organizations in the U.S.

Key features:

• Custom Branding: Align the app with your club's identity.

• Seamless Booking Integration: Integrate with your existing booking system for effortless reservations.

• Reward System: Players earn points for every booking, redeemable for exclusive rewards.

• Community Building: Foster a sense of belonging through leaderboards, badges, and social sharing.

• SDK Integration: Already have an app? Our Loyalty SDK allows seamless integration of loyalty features into your existing platform.

Benefits for your club

• Enhanced retention: Rewarding members increases their commitment and reduces churn.

• Increased revenue: Engaged members are more likely to participate in events and make purchases.

• Operational efficiency: Automated systems reduce administrative tasks, allowing staff to focus on member experience.

• Community engagement: Build a vibrant community that keeps members returning.

Join the movement

As pickleball continues its rise, clubs equipped with the right tools will lead the way. Our loyalty app is designed to help your club thrive in this dynamic environment.

Book a free demo: Discover how we've empowered other clubs and how we can support yours. Schedule a demo today: https://authic.io/contact

Sources:

• Pickleball Growth Statistics: Play at PACPickleball Athletic Club

• Member Retention Strategies: Quke Pickleball

• Participation Demographics: SFIA & Pickleheads