In the rapidly evolving world of gaming, innovation has become the lifeblood of success. Companies are going above and beyond to emerge as innovators in their field, because it is widely appreciated by gaming fans. In this blog, we will look at the case of Flight Force 4 – the first video game to implement digital collectibles.

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Game Inventory Inside of a Single NFT: Flight Force 4’s Innovative Campaign

Find out how brands in a $39.1 billion worth sports industry can enhance their customer engagement and open a new source of revenue.

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Winning the Game of Customer Loyalty: This is How Your Brand Can Use NFTs to Enhance Customer Retention

Find out how Authic can help you to enhance your customer loyalty program to unprecedented levels!

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Why Authic Will Take Your Customer Loyalty Program to the Next Level

This Famous Italian Fashion brand has entered the space of Web3 to enhance its customer loyalty program. Find out how.

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How a Famous Italian Fashion Brand Integrated NFTs for Customer Loyalty

Having Web3 technology behind your customer loyalty program can be very engaging. While all of them lead to a similar outcome – rewarding your members based on what or how many digital collectibles they own, companies have different strategies for awarding their customers with Web3-powered digital collectibles.

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5 Ways to Use Web3 for Next Level Customer Loyalty Program

Web3 technology is becoming more and more popular everyday and gives brands the opportunity to engage with their customers in unique ways. But first of all, for the people who are new to Web3, I have made an overview in the picture below to get a better understanding of what we are talking about.

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Use Web3 technology to improve customer loyalty


 is a trend that allows fans to own and trade digital items tied to their favorite athletes and teams. These collectibles can range from virtual trading cards to 3D models of players, and they can be bought, sold, and traded just like traditional physical collectibles.

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The rise of digital collectibles in the sports industry

Web3, also known as the decentralized web, is a rapidly growing trend in the world of digital marketing. It represents a shift away from the centralized systems that dominate the internet today, towards a more decentralized and democratic web where users have more control over their data and online experiences

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This is how Web3 will transform the marketing landscape

When Google first launched its Virtual Street view, everyone was mesmerized. However, with the exponential growth of technologies, virtual reality becomes more and more advanced each day. Metaverse, for example, is one of those virtual realities that is built on the decentralized technology of Web3

3 virtual galleries that prove the metaverse is transforming companies' sales

The hotcakes of 2023: Orange Comet’s virtual sneakers were sold out in 77 seconds from the moment the sales were opened. It is a phenomenal example of digital collectibles' application. If you are not entirely sure what this is all about, let us break it down for you.

Sold out in 77 seconds: A phenomenal example of digital collectibles’ application

You have probably taken part in or at least heard about loyalty programs. But let us define it to make sure we are on the same page. A traditional loyalty program is a strategy to retain customers that includes rewarding the consumers who repeatedly interact with your brand. In fact, 

 outlines 4 different types of loyalty programs

9 Reasons Why Companies Should Use NFTs Instead of Traditional Loyalty Programs

From fashion shows to games and classes, Metaverse is progressively integrating into many fields. We have already talked about digital art in Metaverse and how 


 create new revenue for companies. Therefore, this blog is dedicated to a different field - events in Metaverse!

Snoop Dogg, Balenciaga, and Ariana Grande: This is Why Companies Should Organize Events in Metaverse

Blockchain is a world-known technology that has a plethora of implications in our time. For example, businesses already widely use blockchain technology for 


. Although the blockchain is often renowned to be innovative, there have been more and more concerns about technology’s energy consumption, which is widely linked to terrific environmental outcomes. In this blog post

Not So Sustainable: This Is How Blockchain Is Trying to Become More Environmentally-Friendly

With the emergence of decentralized web technology, brands have found new ways to generate revenue and enhance their brand experience. The web3-powered marketplace serves as a strong base for 

Why should creators launch their own Web3-powered marketplace?

Wouter Kloosterman, the CEO of Authic Labs, has been invited to speak at the leading NFT event in the United States, the NFT NYC 2023. Wouter will share his expertise on the topic of using NFTs to create a unique marketing experience for customers of both corporate and personal brands.

It was early 2021 when Wouter attended a party to celebrate his friend’s birthday. Among dozens of new acquaintances, the conversation with a friend of the birthday boy appeared to be exceptionally fruitful. The two found themselves immersed in a deep conversation about Web3, blockchain, and digital art.

The word NFT marketplace has been consistently gaining popularity in recent years. However, while people with technical knowledge are increasingly benefitting from the marketplace, others have no idea what that means. Let us break it down, so you could start considering the value the NFT marketplace could bring you.

Race for innovation: Why do companies like Amazon move to Web3 and adopt NFT marketplaces?

On March 24th at 12:00 Central European Time, Rafael Noah is launching his own marketplace where his digital artwork collection will be available for purchase. The lucky owners of the art pieces will not only receive the digital artworks but also their physical originals signed, framed and accompanied by official certificates. Alongside this, they will become members of an exclusive club with many benefits for its community.

Language of the Soul: Rafael Noah to launch Phygital Art Collection

Avata and Authic Labs are joining forces to bring Authic Labs’ customers peace-of-mind that the value of their NFTs is covered against loss.

Web3 is almost there and businesses need to be ready for it. An emerging big player in the world of technology, Web3 refers to the new version of the World Wide Web that uses the technology of the blockchain to create a decentralized space

Web3 for Businesses 101: Why and How to Open a Crypto Wallet, Buy Cryptocurrencies and Sell Your NFTs

More and more world’s top companies are entering the Web3 space every day. That is, cryptocurrencies are being purchased, crypto wallets opened and NFT collections sold. While it’s fairly straightforward to understand how cryptocurrencies are implemented in business activities (for example, purchases), many people still do not know how exactly and why NFTs could be applied in business. Therefore, this blog will outline several tactics for use of NFTs in business and look at the case studies of Budweiser, Adidas, and McDonald's.

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6 Business Strategies for Implementing NFTs to Create New Marketing Experiences: The Cases of Budweiser, Adidas, and McDonald’s

With every year, more and more companies are adopting cryptocurrency in their businesses for various reasons, such as investment portfolio diversification, access to new markets, and a way to hedge inflation. A cryptocurrency is a digital currency that is verified and stored in a decentralized space

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7 Companies that Accept Cryptocurrency as a payment method

Authic Labs has recently launched Polygon as a cryptocurrency on Authic. This means that users of Authic’s white-label solution will now be able to tie Polygon as the chain of their own marketplace. Find out why it can be very beneficial to Authic users.

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