Building customer loyalty is key in today’s competitive market. A points-based rewards system is an awesome way to encourage customer behavior that benefits your business. Not only does it boost sales, but it also keeps your customers coming back for more. If you’re curious about: What a points-based rewards system is, How to set up […]
A Psychological and Economic Analysis of Loyalty Programs
Imagine: you’re at your favorite coffee shop. The barista gives you a freshly brewed latte and scans your loyalty card. “One more scan and you get a free coffee!” she says with a smile. You walk away feeling excited — you’re almost there. This little interaction might seem insignificant, but it’s a classic example of […]