{"id":22212,"date":"2024-08-27T13:02:22","date_gmt":"2024-08-27T13:02:22","guid":{"rendered":"https:\/\/authic.io\/?p=22212"},"modified":"2024-09-16T08:02:44","modified_gmt":"2024-09-16T08:02:44","slug":"how-to-create-a-points-based-rewards-system-for-your-loyalty-program-that-attracts-every-customer","status":"publish","type":"post","link":"https:\/\/authic.io\/how-to-create-a-points-based-rewards-system-for-your-loyalty-program-that-attracts-every-customer\/","title":{"rendered":"Creating a Points-based Rewards System for Your Loyalty Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22212\" class=\"elementor elementor-22212\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe8c37 e-flex e-con-boxed e-con e-parent\" data-id=\"6fe8c37\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d60c4 elementor-widget elementor-widget-text-editor\" data-id=\"63d60c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building customer loyalty is key in today&#8217;s competitive market. A points-based rewards system is an awesome way to encourage customer behavior that benefits your business. Not only does it boost sales, but it also keeps your customers coming back for more.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re curious about:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What a points-based rewards system is,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to set up a simple and effective loyalty program,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to increase revenue with a loyalty program,<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You\u2019ve come to the right place!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d4586 elementor-widget elementor-widget-spacer\" data-id=\"b2d4586\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e92b8 elementor-widget elementor-widget-heading\" data-id=\"56e92b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s a points-based rewards system?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3136b1e elementor-widget elementor-widget-text-editor\" data-id=\"3136b1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A points-based rewards system is a loyalty program where customers earn points with every purchase. These points can be collected and redeemed for discounts, freebies, or special perks. It\u2019s designed to keep your customers engaged and coming back.<\/span><\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> Starbucks&#8217; Rewards Program lets customers earn &#8220;Stars&#8221; for every purchase, which can be redeemed for free drinks and food. This simple system has helped Starbucks maintain a loyal customer base.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af052ec elementor-widget elementor-widget-spacer\" data-id=\"af052ec\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f801133 elementor-widget elementor-widget-heading\" data-id=\"f801133\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips for designing a points-based rewards system\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20780a3 elementor-widget elementor-widget-text-editor\" data-id=\"20780a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are some catchy tips to consider when creating your points-based rewards system:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9ef38 elementor-widget elementor-widget-spacer\" data-id=\"ac9ef38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66cdd2 elementor-widget elementor-widget-heading\" data-id=\"a66cdd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Set clear goals\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3600212 elementor-widget elementor-widget-text-editor\" data-id=\"3600212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before you start, figure out what you want to achieve. Ask yourself:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you want to boost brand loyalty?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase average purchase value?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on customer retention?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Having clear goals helps you design a more focused and effective program.<\/span><\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> Sephora\u2019s Beauty Insider program rewards purchases and encourages customer engagement through product reviews and community activities. This keeps customers hooked beyond just shopping.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3186b elementor-widget elementor-widget-spacer\" data-id=\"af3186b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727dac8 elementor-widget elementor-widget-heading\" data-id=\"727dac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Keep it simple<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1467795 elementor-widget elementor-widget-text-editor\" data-id=\"1467795\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Make the point-earning process straightforward. Complicated systems can put people off. A simple model, like earning points per dollar spent, usually works best.<\/span><\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> Petco\u2019s Pals Rewards program lets customers earn 1 point per dollar spent. Once they hit 100 points, they get a $5 reward. Easy to understand, easy to use.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2d913 elementor-widget elementor-widget-spacer\" data-id=\"ab2d913\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def377f elementor-widget elementor-widget-heading\" data-id=\"def377f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Offer multiple ways to earn points<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab2bb6 elementor-widget elementor-widget-text-editor\" data-id=\"4ab2bb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Don\u2019t just limit points to purchases. Encourage other beneficial behaviors like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referring friends<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing product reviews<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging on social media<\/span><\/li><\/ul><p><b>Example:<\/b><span style=\"font-weight: 400;\"> The North Face\u2019s XPLR Pass program gives points for attending events, checking in at certain locations, and engaging with their app. Read more <a href=\"https:\/\/appstle.com\/blog\/north-face-customer-loyalty-program-strategy\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa3ab4 elementor-widget elementor-widget-spacer\" data-id=\"ffa3ab4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33da7fb elementor-widget elementor-widget-heading\" data-id=\"33da7fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Create tiers for extra motivation\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f428b77 elementor-widget elementor-widget-text-editor\" data-id=\"f428b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A tiered system can motivate customers to spend more to reach higher levels with better rewards.<\/span><\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> Marriott Bonvoy has multiple membership tiers, each offering more valuable benefits, like bonus points, room upgrades, and late check-out. This structure encourages frequent stays and higher spending.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cc095 elementor-widget elementor-widget-spacer\" data-id=\"b8cc095\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda0c56 elementor-widget elementor-widget-heading\" data-id=\"eda0c56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Make redemption easy<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5dd09 elementor-widget elementor-widget-text-editor\" data-id=\"5c5dd09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ensure the redemption process is seamless. Customers should easily see their points balance and redeem rewards.<\/span><\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> Walgreens\u2019 Balance Rewards program is integrated with their mobile app, allowing customers to track points and redeem them at checkout with minimal hassle.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c420d elementor-widget elementor-widget-spacer\" data-id=\"67c420d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0990d9c elementor-widget elementor-widget-heading\" data-id=\"0990d9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Promote your program<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a710f51 elementor-widget elementor-widget-text-editor\" data-id=\"a710f51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Promotion is key. Use various channels to inform customers about the benefits and how to join:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website banners<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-store banners<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a5a36 elementor-widget elementor-widget-spacer\" data-id=\"58a5a36\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547db92 elementor-widget elementor-widget-heading\" data-id=\"547db92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common challenges and solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bd109 elementor-widget elementor-widget-text-editor\" data-id=\"a9bd109\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Integration with existing systems<\/b><\/h4><p><span style=\"font-weight: 400;\">Make sure your points system syncs smoothly with your CRM and POS systems to avoid data issues and ensure a smooth customer experience.<\/span><\/p><h4><b>Maintaining engagement<\/b><\/h4><p><span style=\"font-weight: 400;\">Keep the program fresh by updating rewards, running special promotions, and offering limited-time bonuses.<\/span><\/p><h4><b>Tracking ROI<\/b><\/h4><p><span style=\"font-weight: 400;\">Monitor key metrics like purchase frequency, average order value, and redemption rates to gauge effectiveness and make necessary tweaks.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c059c elementor-widget elementor-widget-spacer\" data-id=\"b5c059c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e8e8e elementor-widget elementor-widget-heading\" data-id=\"71e8e8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s wrap it up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0beac1d elementor-widget elementor-widget-text-editor\" data-id=\"0beac1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A well-designed points-based rewards system can boost customer loyalty and revenue. You can create a unique loyalty program that stands out by following our tips. If you&#8217;re looking for an all-in-one solution to set up and manage your loyalty program, Perks is here to help you.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332850c elementor-widget elementor-widget-heading\" data-id=\"332850c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Connect, Reward &amp; Grow with Perks.\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building customer loyalty is key in today&#8217;s competitive market. A points-based rewards system is an awesome way to encourage customer behavior that benefits your business. Not only does it boost sales, but it also keeps your customers coming back for more. If you\u2019re curious about: What a points-based rewards system is, How to set up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,3,4,19],"tags":[31,20,32],"class_list":["post-22212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-guides","category-insights","category-loyalty-marketing","tag-business-growth","tag-loyalty","tag-marketing-strategies"],"_links":{"self":[{"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/posts\/22212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/comments?post=22212"}],"version-history":[{"count":12,"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/posts\/22212\/revisions"}],"predecessor-version":[{"id":22961,"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/posts\/22212\/revisions\/22961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/media\/23714"}],"wp:attachment":[{"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/media?parent=22212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/categories?post=22212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/authic.io\/wp-json\/wp\/v2\/tags?post=22212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}