You have probably taken part in or at least heard about loyalty programs. But let us define it to make sure we are on the same page. A traditional loyalty program is a strategy to retain customers that includes rewarding the consumers who repeatedly interact with your brand. In fact, Shopify outlines 4 different types of loyalty programs:
The truth is, customers love loyalty programs! Statistics show overwhelming numbers in sales increases. Here are the insights on what consumers value the most:
However, in the age of constantly emerging technologies, a brand new way of customer loyalty has been established. That is, digital collectibles use the technique of an NFT (asset stored in the blockchain) to create a unique or limited-edition copy of a virtual item. They bring companies even more benefits when it comes to loyalty programs. Several major companies, including Starbucks, have already witnessed significant changes after implementing digital collectibles (read more about it here). In previous blogs, we have already talked about the ways to use digital collectibles for loyalty programs (have a look here).
So let’s discuss the 9 advantages of using NFTs (digital collectibles) over traditional loyalty programs:
Authic’s white-label solution enables you to develop your own customized NFT marketplace without any coding and launch your own digital collectibles-based loyalty program. Do not wait any longer, book a free demo and we will provide you with strategic advice on how our solution can enhance your brand experience!
Leave a Comment