Digital space can be dangerous: invasion of privacy or leaks of personal data. This is exactly why Omnia Tech exists. However, this innovative company has decided to take a step further to make sure its customers feel even more connected. With its “Omnia Collection”, Omnia Tech offers clients of 4444 unique Omnians that are made in 3 different rarity levels.
The exciting idea behind is that the collectibles can only be acquired in a lottery – so you never know which Omnian will become your companion. Those collectibles also bring a number of utilities to its owner: APY boosts for staking Omnia tokens, access to their exclusive Discord channels and a token airdrop, and have their revenue back by buying back and burning of Omnia tokens.
Labeledby – a fashion tech research and development studio – is yet another company that largely benefitted from Web3-powered technology. This fashion company has launched IOTAS - a “phygital” collection of both physical and digital fashion items. This way, Labeledby strives to embrace “a magical world where one and all can fit”, as well as their core interest in experimenting with new textiles.
Customers who acquire those unique pieces will not only be able to actually touch and experience them in real life, but also wear them in the metaverse. With this, Labeledby is enhancing its brand experience by connecting with loyal fans on an even deeper level.
Rafael Noah is an Amsterdam-based artist who creates phygital artwork pieces - meaning they are both physical and digital. The artist grabs inspiration directly from his soul, which is beautifully presented in his authentic artwork.
Rafael currently curates a private showroom in Amsterdam, where his art is elegantly displayed and he takes the time to walk his collectors through his works and reveal their hidden meanings to his visitors. He recently curated a solo show in Amsterdam on the 3rd of March that had over 500 visitors over the length of the evening. He has done many shows and lots of work in the physical art space spanning over the last decade — most in Amsterdam and New York.
In March 2023, he launched his own marketplace where his digital artwork collection was available for purchase. The lucky owners of the art pieces received the digital artworks and their physical originals signed, framed, and accompanied by official certificates. Alongside this, the purchasers became members of an exclusive club with many benefits for its community. The whole collection was sold out within a few days!
In 2022, Guiliano Calza Design Studio (GCDS) - a luxury Italian fashion brand, launched a line of 4888 unique digital collectibles called “Baby Wirdo”. There are a number of benefits GCDS customers receive upon purchasing a Baby Wirdo. These include access to exclusive sections of the website for discounts and limited edition items; custom goodie bags with Wirdo merchandise; unique pieces from runway shows and even a chance to join the next GCDS fashion show.
The peculiar concept behind the campaign is that a customer cannot simply purchase the one they like the most - every buyer receives a random Baby Wirdo. Think of a Kinder Surprise - you do not know what exactly you will get. Once you have claimed your Baby Wirdo, it will become unavailable to other people, meaning that the collectible is uniquely yours!
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