Digital collectibles can be used as part of a loyalty program that represent exclusive rewards or experiences
Exclusive experiences
Fashion companies could create a digital collectible that represents access to a VIP event, such as a fashion show or private sale. Customers who earn a certain number of loyalty points could redeem them for this digital collectible, giving them access to the exclusive event.
Community
A fashion company could create a digital collectible that represents access to a virtual styling session with a celebrity stylist or the opportunity to work with a designer to create a custom piece. These digital collecitbles could be offered as rewards to loyal customers.
Engagement
Digital collectibles can be a useful tool for fashion companies to engage with loyal customers and reward them for their support. By offering unique and exclusive experiences fashion companies can create a deeper connection with their customers and encourage them to continue supporting the brand.
Top three benefits that consumers value in a loyalty program
84%
Discount
76%
Free products or services
70%
Personalized offers
FACT
The majority of consumers (60%) say that loyalty programs make them more likely to continue doing business with a brand.
